Blair US early sale behind UK

08.09.10 | Benedicte Page

http://www.thebookseller.com/news/128146-blair-us-early-sale-behind-uk.html

Partial first-week sales figures for A Journey in the US show the book selling in smaller numbers than in Britain, with estimates ranging from 6,500 to 20,000 – compared to a UK figure of close to 100,000. Knopf, the US publishers, described it as “an incredibly strong start”.

Nielsen Bookscan US figures showed that the book sold 6,566 in hardback, 81 in audio and 35 in large print hardback through the US Consumer Market in the first four days of publication in America (to Sunday 5th September).

A Journey is at number seven in Nielsen’s hardback adult non-fiction chart and at number 84 in the charts overall. US Nielsen figures cover about 70% of total sales, compared to around 90% in the UK.

Paul Bogaards, Knopf publicity director, pointed out that the publisher has 75,000 copies in print after three reprints, and estimates sales in the first three days at 12,000, including ebooks. On that basis he is estimating full first week sales at 20,000.

“Given that Blair’s US media tour will commence in earnest next week (we have “The Daily Show”, “The View”, “Sean Hannitty”, Parade Magazine, and many other nationals to come next week), and given the short week, this is an incredibly strong start for A Journey here in America. We are thrilled with sales to date, as are our retail partners.”

In Ireland the book was the number one bestselling title, with 2,774 copies sold there in the first four days of publication.

Both territories currently lag far behind Blair’s performance in the UK, where A Journey has become one of the fastest-selling memoirs since records began. The former PM’s memoir sold 92,060 copies in its first four days on sale, the strongest ever opening-week sale of a memoir since Nielsen BookScan records began in 1998.

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