R&J better known than Nobel and Booker
21.05.10 | Katie Allen


More people are aware of the “Richard & Judy Book Club” than the Nobel Prize in Literature or the Man Booker Prize, a survey has found.

More than 50% of respondents to the Reading the Future survey, conducted by The Bookseller, said they had heard of the now-defunct Richard & Judy Book Club brand, although just 11% knew of the current “TV Book Club” – roughly the same as are aware of the Quick Reads scheme.

But just 43% of the 3,000 readers asked said they had heard of the Man Booker prize, while a little over 47% knew of the Nobel Prize for Literature.

The Orange Prize was the next most visible prize, with a quarter of all respondents aware of it, while the Carnegie, Costas, Blue Peter Book of the Year and BBC Samuel Johnson Prize for Non-Fiction followed.

World Book Day was the most well known of trade initiatives, at almost 55%. Other trade schemes trailed behind, with 34% having heard of National Book Tokens, 8% of Best Audiobooks of the Year and 6% of Independent Booksellers Week.

The survey also found that a fifth of people rely on recommendations from friends to find new books, with 17% relying on bookshop displays, reviews (15%), and internet reviews (13%) rather than mentions on a TV or radio show (8%) or recommendations from a famous person (4%).

The first report on the Reading the Future survey revealed that three-quarters of readers were not aware of the Amazon Kindle, while three in every five had never heard of a Sony Reader. The vast majority of consumers (68%) said they were unlikely or against buying an e-book reader.

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