‘Show must go on’ says determined LBF
16.04.10 | Philip Jones
The London Book Fair is putting “a number of contingency plans in place” as the fair faces up to possible disruption caused by the Icelandic ash cloud which has downed all flights in and out of the UK ahead of the fair next week. But Alistair Burtenshaw, group exhibition director for the London Book Fair, said “the show must – and will – go on”, adding, “I want to thank everyone for their calls of support and determination to get here”.
The LBF is talking to its international exhibitors so that stands can be manned should travel to the fair prove to be delayed or unfeasible. Other contingency plans are also under discussion.
Burtenshaw said: “While I cannot pretend that this is not an unwelcome intervention to the running of The London Book Fair I also have to say that our view is that the show must – and will – go on with as much help from us as we can possibly give to ensure it runs as smoothly as possible within the circumstances.”
He added: “We know that some visitors arrive at the beginning of the week before The London Book Fair and that those from Europe are looking to find alternative transport to get to London this weekend.”
And stated: “Our website is being updated regularly with practical information and helplines. Our sales team are in touch with their exhibitor contacts as well as practical back-up plans are devised to have should arrivals, albeit delayed, prove in the end to be impossible. I want to thank everyone for their calls of support and determination to get here and to reiterate that we will continue to be in continual communication over the coming days.”